Voice search is a growing trend that allows users to search the internet using voice commands, instead of typing keywords. Voice search is convenient, fast, and hands-free, and it can be used on various devices, such as smartphones, smart speakers, laptops, or cars.
According to Google, 27% of the global online population is using voice search on mobile, and 62% of people who own a voice-activated speaker say they are likely to buy something through it. Moreover, voice search is expected to account for 50% of all searches by 2022, according to ComScore.
This means that voice search is not only a novelty, but a necessity for online businesses that want to reach and satisfy their potential customers. Voice search optimization is the process of improving your website and content to rank higher and perform better on voice search results.
In this blog post, we will explain why voice search optimization is important, what are the differences between voice search and text search, and how to optimize for voice search in 4 simple steps.
Why is Voice Search Optimization Important?
Voice search optimization is important for several reasons, It helps you:
- Match The User Intent and Expectations: Voice search users tend to have a different intent and expectation than text search users. Voice search users are more likely to use natural, conversational, and long-tail queries, and to seek immediate and accurate answers. Voice search optimization can help you understand and satisfy the user intent and expectation, and provide relevant and valuable content that answers their questions.
- Rank Higher on Voice Search Results: Voice search results are different from text search results, as they tend to be more concise, specific, and authoritative. Voice search results are often influenced by factors such as location, context, and device. Voice search optimization can help you improve these factors, and increase your chances of ranking higher and being featured on voice search results, such as Google’s featured snippets, knowledge panels, or local packs.
- Drive More Traffic and Conversions to Your Website: Voice search optimization can help you drive more traffic and conversions to your website, as it can help you attract and engage your target audience, and persuade them to take action. Voice search optimization can help you optimize your website and content for mobile devices, which account for the majority of voice searches. Voice search optimization can also help you optimize your website and content for voice assistants, such as Google Assistant, Alexa, or Siri, which can act as intermediaries between you and your customers.
What are the Differences Between Voice Search and Text Search?
Voice search and text search have some similarities, but also some significant differences. Here are some of the main differences between voice search and text search:
- Query Length: Voice search queries tend to be longer than text search queries, as voice search users tend to use natural, conversational, and question-based phrases, rather than keywords. For example, a text search user might type “best pizza near me”, while a voice search user might say “Where can I find the best pizza near me?” or “What is the best pizza place in my area?”
- Query Type: Voice search queries tend to be more informational and transactional than text search queries, as voice search users tend to seek immediate and accurate answers, rather than browsing or researching. For example, a text search user might type “pizza recipes”, while a voice search user might say “How do I make pizza at home?” or “Order me a pizza from Domino’s”.
- Query Context: Voice search queries tend to be more contextual than text search queries, as voice search users tend to use voice search in specific situations, such as when they are driving, cooking, or multitasking. Voice search queries are also influenced by factors such as location, device, and previous searches. For example, a voice search user might say “How far is it to the nearest gas station?” or “Play me some music”, and expect different results depending on where they are, what device they are using, and what they searched for before.
Voice search is on the rise, and it’s changing how people search for information online. Optimizing for voice search helps your content rank well and remain competitive in the digital landscape.
Voice search is typically more conversational and uses natural language. It often involves longer queries and question-based searches, as users tend to speak to voice assistants in a more human-like way.
Strategies include creating content that answers common questions (FAQs), optimizing for local search, ensuring mobile-friendliness, improving site speed, and using structured data (schema markup) to provide clear information.
To optimize for local voice search, ensure your business information is accurate and up-to-date on platforms like Google My Business. Use local keywords and create content relevant to your location.
Key factors include providing clear and concise answers to questions, securing featured snippets, having a mobile-friendly website, and focusing on user intent and context.
While there is overlap, voice search optimization often focuses more on natural language, long-tail keywords, and answering specific questions. Traditional SEO emphasizes keyword targeting and concise, informative content.
Voice search keywords are often in the form of questions or longer phrases. Tools like Google’s “People Also Ask” and keyword research tools can help you identify voice search queries relevant to your industry.
Yes, voice search optimization can benefit e-commerce businesses by improving the discoverability of products through voice assistants and enhancing the user experience, potentially leading to increased sales.
Voice search optimization is an ongoing effort. As technology and search algorithms evolve, it’s important to continually adapt your content and strategies to remain competitive in voice search.