How To Write A Headline: 10 Tips wirh examples for crafting a perfect Headline

A headline is the first thing that your readers will see when they come across your blog post. It is the most important element of your content, as it determines whether your readers will click on your link, read your post, and share it with others. Strategic use of keywords in headlines boosts SEO, improving your content’s discoverability. Aligning your headline with user search intent enhances its relevance to search engines. A good headline can make or break your blog post, so you need to pay attention to how you craft it.

But how do you write a headline that captures your readers’ attention and entices them to read more? Here are 10 tips that can help you write a headline that gets it right.

1. Know your audience

The first step to writing a good headline is to know who you are writing for. You need to understand your target audience, their needs, their pain points, their interests, and their preferences. This will help you tailor your headline to suit their expectations and curiosity.

For example, if you are writing a blog post for entrepreneurs, you might want to use words like “how to”, “tips”, “strategies”, “secrets”, or “hacks” in your headline, as these words imply that you are offering valuable information that can help them solve their problems or achieve their goals.

2. Use keywords

Keywords are the words or phrases that your readers use to search for information on the internet. They are also the words that search engines use to rank your content and display it to your potential readers. Therefore, you need to use keywords in your headline that match the intent and the query of your readers.

For example, if you are writing a blog post about how to make money online, you might want to use keywords like “make money online”, “online business”, “passive income”, or “work from home” in your headline, as these are the terms that your readers are likely to use when they look for information on this topic.

3. Be specific

A vague or generic headline will not catch your readers’ attention or interest. You need to be specific and clear about what your blog post is about and what value it offers to your readers. You need to answer the questions of who, what, when, where, why, and how in your headline, or at least some of them.

For example, instead of writing a headline like “How to Write Better”, you might want to write something like “How to Write Engaging Blog Posts in 7 Easy Steps” or “How to Write Persuasive Sales Copy That Converts”. These headlines are more specific and tell your readers exactly what they can expect from your blog post and how it can benefit them.

4. Use numbers

Numbers are a great way to make your headline more appealing and eye-catching. Numbers can help you quantify your value proposition, create a sense of urgency, or provide a clear structure for your content. Numbers can also make your headline more credible and trustworthy, as they imply that you have done some research or analysis to back up your claims.

For example, instead of writing a headline like “How to Save Money”, you might want to write something like “How to Save $10,000 in a Year Without Giving Up Your Lifestyle” or “How to Save 50% on Your Grocery Bills Every Month”. These headlines are more attractive and convincing, as they show your readers how much they can save and how easy it is to do so.

5. Use power words

Power words are words that trigger an emotional response in your readers. They can help you create a sense of excitement, curiosity, urgency, fear, or surprise in your headline, which can motivate your readers to click on your link and read your post. Power words can also help you differentiate your headline from the thousands of other headlines that your readers see every day.

For example, instead of writing a headline like “How to Start a Blog”, you might want to write something like “How to Start a Blog That Makes You Money in 30 Days” or “How to Start a Blog That Attracts Thousands of Loyal Fans in 2023”. These headlines are more powerful and enticing, as they use words like “makes”, “money”, “attracts”, “thousands”, “loyal”, and “fans” to create a sense of possibility, opportunity, and reward.

6. Use questions

Questions are another effective way to make your headline more engaging and intriguing. Questions can help you pique your readers’ curiosity, challenge their assumptions, or address their pain points. Questions can also help you create a conversation with your readers and invite them to participate in your content.

For example, instead of writing a headline like “The Benefits of Meditation”, you might want to write something like “What If You Could Meditate for Just 10 Minutes a Day and Change Your Life?” or “How Meditation Can Help You Reduce Stress, Boost Your Productivity, and Improve Your Health”. These headlines are more interactive and compelling, as they use questions to hook your readers and make them want to find out the answers.

7. Use brackets

Brackets are a simple but effective way to add some extra information or context to your headline. Brackets can help you specify the format, the length, the source, or the quality of your content. Brackets can also help you create a sense of exclusivity, authority, or credibility in your headline.

For example, instead of writing a headline like “How to Cook a Perfect Steak”, you might want to write something like “How to Cook a Perfect Steak [Video]” or “How to Cook a Perfect Steak [According to a Michelin-Star Chef]”. These headlines are more informative and appealing, as they use brackets to indicate what kind of content your readers can expect and why they should trust you.

8. Headlines for Different Platforms

Craft concise headlines for website and social media platforms, where brevity is key. Use language that encourages likes, shares, and comments, fostering community engagement.

Position keywords strategically, ensuring they naturally blend into the headline. Create headlines that are not only SEO-friendly but also reader-friendly, balancing optimization and readability.

9. Staying Authentic and Honest

Craft headlines that accurately represent the content, fostering trust with your audience. Steer clear of sensationalized or misleading headlines to maintain credibility.

10. Industry-Specific Headline Tactics

Research and align your headlines with the expectations of your niche audience. Use terminology and language specific to your industry for resonance.

11. Evolving With Changing Trends

Keep an eye on industry trends and adapt your headline strategies to evolving audience preferences. Experiment with emerging headline formats, such as question-based or interactive headlines.

12. Use headlines formulas

Headlines formulas are proven templates that you can use to write catchy and effective headlines. Headlines formulas can help you save time and effort, as you don’t have to reinvent the wheel every time you write a headline. Headlines formulas can also help you avoid common mistakes and pitfalls, as they are based on tested and successful principles.

For example, some of the most popular headlines formulas are:

  1. How to [Achieve a Desired Outcome] in [Time Frame]
  2. [Number] [Adjective] Ways to [Achieve a Desired Outcome]
  3. The Ultimate Guide to [Topic]
  4. [Number] [Adjective] [Topic] That Will [Benefit]
  5. What [Authority Figure] Can Teach You About [Topic]
  6. How I [Achieved a Desired Outcome] in [Time Frame] and How You Can Too
  7. [Number] [Adjective] [Topic] Mistakes You’re Making (and How to Fix Them)
  8. How to [Achieve a Desired Outcome] Without [Undesired Outcome]
  9. [Number] [Adjective] [Topic] Examples to Inspire You
  10. Why You Should [Do Something] (and How to Do It)

You can use these formulas as a starting point and customize them to suit your topic, your audience, and your value proposition.

13. Test your headlines

Writing a good headline is not a one-time thing. You need to test your headlines and see how they perform in terms of clicks, views, shares, comments, and conversions. You need to experiment with different words, numbers, formats, and styles, and see what works best for your content and your audience.

One of the easiest ways to test your headlines is to use tools like [CoSchedule Headline Analyzer] or [Sharethrough Headline Analyzer]. These tools can help you evaluate your headlines based on various criteria, such as word balance, sentiment, length, readability, and SEO. They can also give you suggestions and tips on how to improve your headlines and make them more effective.

Learning from Headline Hits and Misses

Recognize common elements in your successful headlines and replicate those patterns. Consider audience feedback and engagement metrics to understand what resonates.

Encourage reader feedback on headlines, providing insights for iterative improvement. Embrace a culture of continuous improvement, adapting your headline strategies based on feedback and analytics.

15. Learn from the best

One of the best ways to learn how to write a good headline is to learn from the best. You can study the headlines of popular blogs, magazines, newspapers, and websites, and see what makes them stand out and attract attention. You can also analyze the headlines of your competitors and see what they are doing right or wrong.

Some of the best sources of headlines inspiration are:

  • BuzzFeed: BuzzFeed is known for its viral and catchy headlines that appeal to a wide and diverse audience. You can learn how to use humor, curiosity, emotion, and controversy in your headlines from BuzzFeed.

  • Copyblogger: Copyblogger is one of the most authoritative and influential blogs on content marketing and copywriting. You can learn how to use headlines formulas, power words, and benefits in your headlines from Copyblogger.

  • The New York Times: The New York Times is one of the most respected and reputable newspapers in the world. You can learn how to use clarity, specificity, and authority in your headlines from The New York Times.

  • Upworthy: Upworthy is a website that focuses on positive and uplifting stories that make a difference. You can learn how to use questions, brackets, and curiosity gaps in your headlines from Upworthy.


Writing a good headline is not easy, but it is not impossible either. You can use these 15 tips to help you write a headline that gets it right and attracts more readers to your blog post. Remember, a good headline is not only catchy and clever, but also clear and relevant. It should communicate your value proposition, your unique angle, and your promise to your readers. It should also match your content, your audience, and your goal.

Content marketing is a digital marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. It aims to build trust, authority, and drive profitable customer actions.

Content marketing is vital because it allows businesses to provide valuable information, solve problems, and build a connection with their audience. It can boost brand awareness, generate leads, and increase customer loyalty.

Content can take various forms, including blog posts, articles, videos, infographics, podcasts, eBooks, social media posts, webinars, and more. The choice of content depends on your target audience and marketing goals.

Identifying your target audience involves creating buyer personas, which are detailed profiles of your ideal customers. Research their demographics, interests, pain points, and preferences to tailor your content to their needs.

SEO (Search Engine Optimization) is crucial in content marketing because it helps your content rank higher in search engine results, making it more discoverable. Optimizing for relevant keywords, quality backlinks, and user experience is key.

The frequency of content creation varies depending on your resources and goals. Consistency is more important than frequency. Focus on providing high-quality content regularly rather than rushing to produce content daily.

The buyer’s journey consists of three stages: awareness, consideration, and decision. Content marketing can address each stage by offering educational content (awareness), product comparisons (consideration), and purchasing guides (decision).

You can measure content marketing success by tracking metrics such as website traffic, engagement (likes, shares, comments), conversion rates, lead generation, and ROI. Use analytics tools to monitor your progress.

Evergreen content is content that remains relevant and valuable over an extended period. It’s important because it continues to attract organic traffic, providing a long-term return on your content marketing investment.

Repurposing involves adapting existing content into different formats. For example, you can turn a blog post into a podcast or create infographics from research reports. This maximizes the reach and utility of your content.

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