Pinterest Marketing: Drive Traffic and Sales Using Pinterest Ads and Organic Strategies

Pinterest is a visual search and discovery platform, where users can find, save, and share images, videos, and links (called Pins) related to their interests and needs. Pinterest has over 478 million monthly active users, who use the platform to plan, research, and shop for various topics, such as home decor, fashion, beauty, travel, food, and more.

Pinterest is also a powerful marketing tool, that can help you reach and engage with your target audience, and drive traffic and sales to your website or online store. Pinterest users have high purchase intent, as they use the platform to discover new products and ideas, and to make buying decisions. According to Pinterest, 89% of users on Pinterest use it for purchase inspiration, and 47% of users say they are more likely to buy from a brand they find on Pinterest, compared to other platforms.

But how do you use Pinterest for marketing? How do you create and optimize your Pinterest profile and content? How do you use Pinterest ads and organic strategies to increase your reach and exposure? How do you measure and improve your Pinterest marketing results?

In this blog, we will guide you through some of the key steps and tips to use Pinterest marketing, and achieve your online marketing goals.

Create and Optimize Your Pinterest Profile and Content

The first step is to create and optimize your Pinterest profile and content, and make your brand and products more visible and appealing on Pinterest. You need to have a Pinterest business account, which is free and easy to set up, and gives you access to various features and benefits, such as analytics, ads, rich pins, and more.

To create and optimize your Pinterest profile and content, you need to follow these steps:

  • Create a Pinterest Business Account: You can create a Pinterest business account by going to Pinterest’s business page, and signing up with your email, password, and business name. You can also convert your existing personal account to a business account, by going to your account settings, and clicking on the “Upgrade now” button.
  • Complete Your Profile Information: You need to complete your profile information, such as your profile picture, username, display name, bio, website, and location. You need to use a clear and recognizable profile picture, such as your logo or brand name, and a descriptive and catchy display name and bio, that highlight your brand value and personality. You also need to verify your website, by following the instructions on Pinterest’s help center, to get access to analytics and rich pins.
  • Create and Organize Your Boards: You need to create and organize your boards, which are collections of pins related to a specific topic or theme. You need to create boards that are relevant and useful to your audience, and that showcase your products and services. You also need to organize your boards by using clear and specific names, descriptions, categories, and cover images, and by arranging them in a logical and attractive order on your profile.
  • Create and Optimize Your Pins: You need to create and optimize your pins, which are the images, videos, or links that you upload or save to your boards. You need to create pins that are high-quality and eye-catching, and that convey your brand message and value proposition. You also need to optimize your pins by using relevant and specific titles, descriptions, keywords, hashtags, and links, and by adding rich pins, which are pins that include extra information, such as product prices, availability, ratings, and more. You can learn more about rich pins and how to enable them on Pinterest’s help center.
  • Follow and Engage with Other Accounts: You need to follow and engage with other accounts, such as influencers, partners, customers, or competitors, that are related to your niche or industry. You need to follow accounts that have a large and engaged audience, and that share valuable and relevant content. You also need to engage with other accounts by liking, commenting, saving, or sharing their pins, and by joining or creating group boards, which are boards that multiple users can contribute to.

Once you have created and optimized your Pinterest profile and content, you need to keep updating and refreshing your profile and content, and keep providing value and variety to your audience.

Use Pinterest Ads and Organic Strategies

The next step is to use Pinterest ads and organic strategies, and leverage the power and potential of both paid and unpaid methods to increase your reach and exposure on Pinterest. You need to have a clear idea of what you want to achieve with your Pinterest marketing, and what are the best and most suitable methods and tactics to achieve your goals. You also need to have a clear idea of how to balance and integrate your paid and unpaid efforts with your budget and resources.

To use Pinterest ads and organic strategies, you need to follow these steps:

  • Set Up and Run Pinterest Ads: You can set up and run Pinterest ads, which are promoted pins that appear on Pinterest’s home feed, search results, or related pins, and that can help you drive traffic, awareness, or conversions for your website or online store. You can set up and run Pinterest ads by using Pinterest’s Ads Manager, where you can create and manage your ad campaigns, and choose your ad objective, audience, budget, schedule, creative, and tracking. You can also use Pinterest’s Catalogs, where you can upload and showcase your entire product catalog on Pinterest, and create and run dynamic product ads, which are ads that automatically update based on your product availability and price. You can learn more about Pinterest ads and how to set up and run them on Pinterest’s business page.
  • Implement and Optimize Pinterest SEO: You can implement and optimize Pinterest SEO, or search engine optimization, and make your profile and content more discoverable and visible on Pinterest’s search engine, which is one of the main ways that users find and explore content on Pinterest. You can implement and optimize Pinterest SEO by using relevant and specific keywords and phrases, and by adding them to your profile name, bio, board names, descriptions, categories, pin titles, descriptions, and hashtags. You can also use Pinterest’s Keyword Tool, which is a feature that suggests and ranks keywords based on their popularity and relevance, to find and use the best keywords for your profile and content.
  • Create and Share Engaging and Valuable Content: You can create and share engaging and valuable content, and provide your audience with content that is high-quality and eye-catching, and that conveys your brand message and value proposition. You can create and share engaging and valuable content by using various content types and formats, such as images, videos, carousels, stories, and others, and by using various content themes and topics, such as tips, tutorials, testimonials, trends, and others. You can also use Pinterest’s Creative Tools, such as Pin Builder, Video Builder, or Story Builder, to create and edit your content easily and quickly.
  • Grow and Nurture Your Community: You can grow and nurture your community, and build and maintain a loyal and engaged audience on Pinterest, and turn them into customers and advocates. You can grow and nurture your community by following and interacting with other accounts, such as influencers, partners, customers, or competitors, that are related to your niche or industry, and by joining or creating group boards, which are boards that multiple users can contribute to. You can also grow and nurture your community by encouraging and rewarding user-generated content, which is content that your users create and share about your brand or products, such as reviews, ratings, testimonials, or photos, and by creating and offering incentives or contests, which are activities that motivate and reward your users for engaging with your brand or products, such as giveaways, discounts, or coupons.

Once you have used Pinterest ads and organic strategies, you need to keep monitoring and measuring your Pinterest marketing results, and keep testing and experimenting with your Pinterest marketing methods and tactics, and keep learning and improving your Pinterest marketing performance and outcomes.

Conclusion

Pinterest is a visual search and discovery platform, that can help you reach and engage with your target audience, and drive traffic and sales to your website or online store. Pinterest users have high purchase intent, as they use the platform to discover new products and ideas, and to make buying decisions.

In this blog, we have guided you through some of the key steps and tips to use Pinterest marketing, and achieve your online marketing goals.

If you need more help or advice on Pinterest marketing, feel free to contact us. We are happy to assist you and answer any questions you may have.

Pinterest marketing is the practice of using the Pinterest platform to promote products, services, and content. It’s essential for businesses to reach a visually engaged audience, increase brand visibility, and drive traffic and sales.

Pinterest allows users to discover, save, and share visual content (pins) on virtual pinboards. It stands out by being highly visual and intent-driven, with users actively seeking ideas and inspiration.

Various businesses can benefit, but Pinterest is especially effective for industries related to fashion, home decor, food, DIY, travel, and e-commerce. Visual and lifestyle-oriented businesses tend to thrive on Pinterest.

A successful strategy involves creating visually appealing pins, using relevant keywords, engaging with the Pinterest community, and regularly sharing fresh content. Tailoring your strategy to your target audience is crucial.

Yes, Pinterest offers advertising options like promoted pins and shopping ads. To use them effectively, businesses should create eye-catching ad content and target it to their desired audience.

Key metrics include website traffic from Pinterest, click-through rates, engagement with pins, conversion rates, and return on investment (ROI) for paid campaigns.

Rich pins provide extra information directly on pins, enhancing the shopping experience and making it easier for users to learn about and purchase products. Businesses can use them to provide detailed product information and boost click-through rates.

Optimizing your profile involves using a clear and appealing profile picture, a keyword-rich bio, and links to your website. Creating well-organized and themed boards helps attract and engage your audience.

Content creation involves designing and sharing visually appealing pins that showcase products, services, or ideas. Curation involves sharing relevant content from others to build your brand’s image and provide added value to your audience.

The future may see increased integration with e-commerce platforms and advanced analytics. To stay ahead, businesses should adapt to platform changes, embrace emerging visual marketing trends, and keep their content fresh and engaging.

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