Social media is constantly evolving and changing, and so are the trends and behaviors of its users. If you want to stay ahead of the curve and grow your online presence, you need to keep up with the latest social media statistics and facts.
In this blog post, we will share some of the most important and interesting social media statistics for 2024, covering topics such as:
- The number of social media users worldwide and by platform
- The most popular and fastest-growing social media platforms
- The average time spent and engagement rate on social media
- The best practices and tips for social media marketing
- The impact of social media on eCommerce and online shopping
By the end of this blog post, you will have a better understanding of the current state and future of social media, and how you can leverage it to achieve your goals.
How Many People Use Social Media in 2024?
One of the most basic and essential social media statistics is the number of users. Knowing how many people use social media can help you gauge the potential reach and impact of your content and campaigns.
According to Statista, there are expected to be 4.89 billion social media users worldwide in 2024, which is about 60% of the global population above 13 years old. This is a significant increase from 3.96 billion in 2020, showing that social media is still growing rapidly.
The number of social media users varies by region and country, depending on factors such as internet access, cultural preferences, and government regulations. For example, China has the largest number of social media users in the world, with over 1 billion, followed by India, USA, Indonesia, and Brazil.
The number of social media users also varies by platform, depending on factors such as popularity, functionality, and target audience. For example, Facebook is still the most popular social media platform, with over 3 billion monthly active users, followed by YouTube, WhatsApp, Instagram, WeChat, and TikTok.
Knowing the number of social media users by region, country, and platform can help you tailor your content and strategy to the most relevant and effective channels for your target audience.
What Are the Most Popular and Fastest-Growing Social Media Platforms in 2024?
Another important social media statistic is the popularity and growth of different platforms. Knowing which platforms are the most popular and fastest-growing can help you identify the best opportunities and trends for your online presence.
According to eMarketer, the most popular social media platforms in 2024 are Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok, based on the number of monthly active users. These platforms have different features and functions, such as video, messaging, photo-sharing, and short-form content, that appeal to different types of users and purposes.
According to [Business of Apps], the fastest-growing social media platform in 2024 is TikTok, based on the year-over-year percentage change in monthly active users. TikTok is a short-form video app that allows users to create and share 15-second clips with music, filters, and effects. TikTok has exploded in popularity since its launch in 2016, especially among younger generations, and has become a cultural phenomenon and a source of viral trends.
Knowing the popularity and growth of different social media platforms can help you decide which ones to focus on and invest in, and how to adapt your content and style to each platform.
How Much Time Do People Spend on Social Media in 2024?
Another relevant social media statistic is the amount of time people spend on social media. Knowing how much time people spend on social media can help you understand their behavior and preferences, and how to capture their attention and interest.
According to GlobalWebIndex, social media users spend an average of two hours and 25 minutes per day on social media in 2024, which is slightly higher than the average of two hours and 16 minutes in 2020. This shows that social media is still a major part of people’s daily lives and routines, and that they are consuming more content and engaging more with others online.
The amount of time people spend on social media varies by platform, depending on factors such as frequency, duration, and purpose of use. For example, YouTube users spend an average of 40 minutes per session, Facebook users spend an average of 34 minutes per day, Instagram] users spend an average of 28 minutes per day, and TikTok users spend an average of 52 minutes per day.
Knowing the amount of time people spend on social media can help you optimize your posting schedule and frequency, and create content that is relevant and engaging for your audience.
What Are the Best Practices and Tips for Social Media Marketing in 2024?
Another useful social media statistic is the best practices and tips for social media marketing. Knowing the best practices and tips for social media marketing can help you improve your performance and results, and achieve your goals.
According to HubSpot, some of the best practices and tips for social media marketing in 2024 are:
- Define Your Goals and Metrics: Before you start creating and posting content, you need to have a clear idea of what you want to achieve and how you will measure your success. For example, do you want to increase your brand awareness, generate leads, drive traffic, or boost sales? And how will you track your reach, engagement, conversions, and revenue?
- Know Your Audience and Competitors: To create effective and relevant content, you need to know who you are talking to and what they are looking for. You also need to know who you are competing with and what they are doing. For example, what are the demographics, interests, pain points, and preferences of your target audience? And what are the strengths, weaknesses, opportunities, and threats of your competitors?
- Choose the Right Platforms and Tools: To maximize your impact and efficiency, you need to choose the right platforms and tools for your social media marketing. You need to consider factors such as the size, growth, and features of each platform, and the suitability and compatibility of each tool. For example, which platforms are the most popular and relevant for your audience and niche? And which tools can help you plan, schedule, create, analyze, and optimize your content?
- Create and Share Valuable Content: To attract and retain your audience, you need to create and share valuable content that meets their needs and expectations. You need to consider factors such as the format, style, tone, length, and frequency of your content, and the value proposition and call to action of your content. For example, what type of content does your audience prefer and consume, such as video, image, text, or audio? And what kind of value and benefit does your content offer, such as information, education, entertainment, or inspiration?
- Engage and Interact With Your Audience: To build and maintain your relationship with your audience, you need to engage and interact with them on social media. You need to consider factors such as the timing, responsiveness, and personalization of your communication, and the feedback and reviews of your audience. For example, when and how often do you respond to comments, messages, and mentions from your audience? And how do you solicit and incorporate feedback and reviews from your audience?
Following these best practices and tips can help you create a successful and sustainable social media marketing strategy for your business.
How Does Social Media Affect eCommerce and Online Shopping in 2024?
Another interesting social media statistic is the impact of social media on eCommerce and online shopping. Knowing how social media affects eCommerce and online shopping can help you leverage the power and potential of social media to increase your sales and revenue.
According to Smart Insights, social media influences 6% of eCommerce sales in 2024, and this number increases to 12% for businesses that blog regularly. This shows that social media is a significant driver of online purchases, and that creating and sharing valuable content can boost your eCommerce performance.
According to Sprout Social, some of the ways that social media affects eCommerce and online shopping are:
- Social Media Increases Brand Awareness and Exposure: Social media allows you to reach and connect with a large and diverse audience, and showcase your products and services. By creating and sharing engaging and attractive content, you can increase your brand awareness and exposure, and attract more potential customers to your online store.
- Social Media Enhances Customer Loyalty and Retention: Social media allows you to communicate and interact with your existing customers, and provide them with support and service. By engaging and interacting with your customers, you can enhance your customer loyalty and retention, and encourage them to repeat purchases and referrals.
- Social Media Facilitates Social Proof and Trust: Social media allows you to collect and display social proof and trust signals, such as ratings, reviews, testimonials, and user-generated content. By displaying social proof and trust signals, you can increase your credibility and reputation, and persuade more customers to buy from you.
- Social Media Enables Social Commerce and Shoppable Content: Social media allows you to integrate eCommerce and online shopping features into your social media content, such as shoppable tags, links, and buttons
Conclusion
Social media is a dynamic and powerful medium that can help you grow your online presence and achieve your goals. By knowing the latest social media statistics and facts, you can stay ahead of the curve and adapt your strategy and content to the changing trends and behaviors of your audience.
We hope you found this information helpful and interesting, and that you will use it to improve your social media performance and results. If you have any questions/feedback or if need any help with your social media strategy, please feel free to Contact Us. Thank you for reading and happy social media marketing!
Social media is not just a tool, it's a powerful catalyst for connection, engagement, and the art of turning audiences into communities.
Social media marketing involves using social platforms to promote products or services. It’s vital for businesses to reach a wide audience, build brand awareness, and engage customers.
Platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest offer diverse opportunities for marketing, each catering to different demographics and business goals.
Success involves defining goals, understanding the target audience, creating compelling content, consistent posting, and engaging with the audience through comments and messages.
Content is the cornerstone, serving as a bridge between businesses and their audience. To create engaging content, businesses should focus on visuals, storytelling, and authenticity.
Yes, paid advertising on social media allows businesses to reach a targeted audience, increase brand visibility, and drive specific actions like website visits or product purchases.
Influencer marketing involves collaborating with individuals who have a significant following. Businesses can identify relevant influencers, build partnerships, and benefit from their credibility and reach.
Key metrics include engagement (likes, shares, comments), reach, click-through rates, conversion rates, and return on ad spend (ROAS) for paid campaigns.
Posting frequency varies by platform and audience. Consistency is key, with most businesses posting several times a week to keep their audience engaged.
Staying updated involves following industry blogs, attending webinars, and monitoring changes on social platforms. Networking with peers and participating in social media marketing communities is also beneficial
Businesses should respond promptly, address concerns publicly or privately, and demonstrate a commitment to resolving issues. Transparency and empathy are crucial in handling crises.
While social media can benefit various businesses, the suitability depends on the target audience and business goals. B2C businesses often find success, but B2B and niche markets can also thrive.